2026 seller fees by platform
A fast reference to the 2026 fee schedules powering the calculator above. Rates shift every quarter — marketplaces re-baselined payment processing in the EU and UK through 2025, and EU EPR enforcement went marketplace-wide this year. Always confirm current numbers with each platform before pricing a listing.
Etsy fees in 2026
Etsy keeps a $0.20 listing fee and a 6.5% transaction fee on item price plus shipping. Payment processing in the EU and UK moved to 4% plus a fixed per-order charge in 2026 (roughly €0.30 / £0.20), while US processing holds at 3% + $0.25. German sellers now see a VerpackG pass-through line for packaging EPR.
eBay fees in 2026
Most eBay categories charge a 13.25% final value fee on the total amount of the sale (item + shipping + tax) in the US, with a $0.30 per-order fee. UK sellers settle at 12.8% + £0.30; DE at 11% + €0.35. Store subscribers and promoted-listing sellers still see variable rates on top.
Shopify Payments fees in 2026
Shopify Payments on the Basic plan is 2.9% + $0.30 per online transaction in the US in 2026. UK and EU rates dropped to 1.9% + £0.25 / €0.25 after the 2025 EU interchange reform. Higher-tier Shopify and Advanced plans trim processing further, and third-party gateways add an extra transaction fee.
Amazon FBA fees in 2026
Amazon's referral fee remains 8%–15% depending on category (15% is the most common), plus an FBA fulfillment fee calculated by size and weight from the 2026 rate card. Storage fees are billed separately. Amazon now requires EPR registration numbers for all EU marketplaces before a listing can be visible in that country.
Vinted seller fees in 2026
Vinted still does not charge sellers a listing or commission fee. Revenue continues to come from the Buyer Protection fee, which buyers pay on top of the item price at checkout. Sellers shipping into Germany are responsible for EPR registration regardless of Vinted's fee model.
Marketplace fee comparison at a glance
Side-by-side view of 2026 variable, fixed, and payment-processing costs across the five platforms we support — with the seller profile each one tends to favour.
| Platform | Variable fee | Fixed fee | Payment processing | Best for |
|---|---|---|---|---|
| Etsy | 6.5% transaction | $0.20 listing | 3% + $0.25 | Handmade, vintage, digital |
| eBay | 13.25% final value | $0.30 per order | Included in FVF | Resellers, collectibles |
| Shopify (Basic) | 0% marketplace | $29/mo subscription | 2.9% + $0.30 | Brand-owned stores, repeat buyers |
| Amazon FBA | 15% referral | Size-tier FBA fee | Bundled | High-volume commodities, Prime buyers |
| Vinted Pro | 5% commission | €0.70 per sale | Included | Used apparel, EU-focused sellers |
Worked profit examples for 2026
Two realistic fee walkthroughs — one low-fee marketplace and one high-fee fulfilled channel — so you can see how the same cost inputs land on very different net numbers.
Scenario 1 — Handmade candle on Etsy US
$28 retail · $8 COGS · $5 shipping charged · $2 ad spend
- Gross revenue (item + shipping)
- $33.00
- Etsy transaction fee (6.5%)
- −$2.15
- Listing fee
- −$0.20
- Payment processing (3% + $0.25)
- −$1.24
- Cost of goods
- −$8.00
- Your shipping cost
- −$4.20
- Ad spend per sale
- −$2.00
- Net profit
- $15.21
- Margin
- 46.1%
Healthy margin. The small $0.20 listing fee is almost invisible on a $33 gross; the real leverage is negotiating shipping down from $4.20 — a quarter of the fee stack sits in shipping alone.
Scenario 2 — Phone case on Amazon FBA Germany
€22 retail · €4 COGS · €3.80 FBA fulfillment · VAT-registered seller
- Gross revenue
- €22.00
- VAT backed out (19%)
- −€3.51
- Net revenue
- €18.49
- Referral fee (15% on item)
- −€3.30
- FBA fulfillment
- −€3.80
- Cost of goods
- −€4.00
- Paper packaging EPR (~15g)
- −€0.01
- Net profit
- €7.38
- Margin (of gross)
- 33.5%
FBA Germany sits on a knife edge for low-priced goods. VAT takes the first bite, then FBA and referral fees cost almost as much as COGS. A €2 price rise to €24 would lift net profit by ~€1.55 — pricing, not cost-cutting, is the lever on this SKU.
Frequently asked questions
The questions sellers most often bring to OmniProfit when pricing a cross-border listing in 2026.
- Which marketplace has the lowest fees in 2026?
- On headline rates, Shopify Basic with Shopify Payments is cheapest at 2.9% + $0.30 — but you pay for the traffic yourself. Amazon's 15% referral is highest on paper yet cheapest per acquired customer when organic search volume is high in your category. For most cross-border sellers, Etsy's 6.5% transaction fee plus payment processing is the sweet spot for items under $80.
- How do I calculate net profit after marketplace fees?
- Subtract transaction fees, payment processing, fixed per-order fees, cost of goods, packaging, shipping, and ad spend from your gross revenue (sale price + buyer-paid shipping). If you sell into the UK or Germany and are VAT-registered, also deduct VAT from revenue before fees. Our calculator automates the 2026 fee schedules for every supported platform.
- Do EU EPR packaging fees apply to US sellers?
- Yes, since 2025 marketplaces enforce EPR (Extended Producer Responsibility) at listing level for Germany, France, and Spain. US sellers shipping into those countries need registration numbers (LUCID for DE, CITEO for FR, Ecoembes for ES) or the listing is suppressed. Expect €0.02–€0.30 of per-order EPR levy depending on packaging material.
- What is the break-even price for my product?
- Break-even is the sale price at which net profit equals zero given your costs and platform fees. The formula is fixedCosts / (1 − variableRate) − shipping. A $10 cost item on Etsy US with $4 shipping and 3% processing breaks even around $16.80; the same item on Amazon FBA breaks even closer to $19.50 once the 15% referral and fulfillment fee are applied.
- Does VAT affect my margin on UK and German sales?
- If you are VAT-registered, yes — VAT is stripped from gross revenue before margin is calculated. On a €40 German sale, 19% VAT removes €6.39 from your top line. If the marketplace collects VAT on your behalf (common for non-EU sellers under €150/order), VAT never enters your P&L. Our calculator toggles between both models.
- Are Etsy Ads and eBay Promoted Listings worth it in 2026?
- Both tightened attribution in 2025 — Etsy Ads extended attribution to 30 days and eBay Promoted Listings Standard to 30 days for Standard tier. This inflates reported CPA by 10–20% versus 2024 baselines. The rule of thumb: keep a target ACOS of 15% of sale price or lower. Above that, you are buying unprofitable orders.
Figures are simplified 2026 baselines used by the calculator. Not financial advice. Verify with each marketplace before pricing production listings.